Designing Pacsun.com’s digital experiences. Focusing on site optimization, personalization, and AI-powered features.

Refreshing Pacsun's App from the ground up with customer insights, and analytics informing design decisions

An overhaul of Pacsun's Loyalty Program including new membership tiers, new rewards and gamification, and a new design language

A brand new Pacsun app that bridges digital community engagement with real-world product creation and e-commerce solutions

Created ERI's unified design system used across seven enterprise products.

Led the design of a highly requested self-service reporting feature that contributed to an additional $25M in annual upgrade revenue.

Transformed complex geographic compensation data features into actionable executive insights.