Pacsun Mobile App
Pacsun is currently redesigning its mobile app, and this was one of the concepts I pitched for a new direction. The goal was to create a cleaner, more elevated experience while letting Pacsun’s bold lifestyle imagery take center stage.
I used customer insights, reviews, and mobile analytics from Dynamic Yield and GA4 to understand how customers were browsing and shopping. Those insights helped guide decisions around navigation, content hierarchy, and the overall experience.
The concept reimagines the full shopping journey. From a refreshed homepage and personalized “For You” tab to improved navigation, PLP and PDP layouts, and AI-powered search with visual and conversational inputs. I also explored a more premium direction for Loyalty and Rewards, along with a simplified bag and checkout flow to make the path to purchase smoother.
