Pacsun Mobile App
Pacsun is currently redesigning its mobile app, and this was one of the concepts I pitched for a new direction. My goal was to give the app a cleaner, more elevated feel while letting Pacsun’s bold lifestyle imagery take center stage. I also reworked the navigation and UI to make the overall experience feel simpler and easier to use.
The concept touches the full shopping journey, from a refreshed homepage and personalized “For You” tab to updated navigation, PLP and PDP layouts, and search with AI-powered visual search. I also explored a new direction for Loyalty and Rewards, giving it a more exclusive feel with a simplified dashboard designed to encourage engagement.
Finally, I simplified the bag and checkout flow to create a smoother path to purchase. Overall, the concept was about making the app feel more modern and cohesive while improving how customers discover, shop, and engage with Pacsun.
The concept touches the full shopping journey, from a refreshed homepage and personalized “For You” tab to updated navigation, PLP and PDP layouts, and search with AI-powered visual search. I also explored a new direction for Loyalty and Rewards, giving it a more exclusive feel with a simplified dashboard designed to encourage engagement.
Finally, I simplified the bag and checkout flow to create a smoother path to purchase. Overall, the concept was about making the app feel more modern and cohesive while improving how customers discover, shop, and engage with Pacsun.
