Hi, my name is Nico and I'm from Orange County, California. I'm a Senior UX Product Designer with 9+ years of experience designing digital products across fintech and e-commerce.

I started my career in fintech, working on B2B SaaS products for the Economic Research Institute and growing from a junior designer into a senior designer managing a small team of three. It taught me how to simplify complex workflows, work closely with cross-functional teams, and advocate for the people using the products we build.

I then moved to Pacsun, where I got to dive into e-commerce and think more deeply about the shopping experience. I began designing experiences that range from helping customers find what they need to making product pages and purchase flows feel easier to use.

Lately I've been exploring how AI-powered workflows and personalization can make the design process more efficient and how it can improve the customer experience. As I learn, I enjoy sharing ideas with my teammates through working sessions, lunch-and-learns, and collaborative think tanks.

Outside of work, I like stay creative through photography, improving my amateur barista skills, and making handcrafted leather goods.

Feel free to connect if you’d like to collaborate, learn more about my work, or simply talk design and/or hobbies. 



email: nicoarce@gmail.com