PS Hub
PSHub is Pacsun’s new social commerce app built to bring community, creators, and shopping into one experience. I partnered with Brand Creative to develop a new design language for the platform, one that gave it a distinct, elevated feel, yet also familiar to the Pacsun DNA.
I worked closely with business owners and executives across ecommerce, Design, and IT to shape the product from early concepts through launch. Together, we explored how social behaviors, creator content, shopping, and community participation could work together in a single ecosystem. My role involved turning a complex business vision into intuitive user experiences while balancing the needs of customers, creators, and the broader Pacsun brand. The result was a new type of digital experience where users could discover products, engage with content, connect with others, participate in the culture, and ultimately have a voice in what Pacsun creates next.
PSHub launched in January 2026 as a major step in Pacsun’s evolution toward social commerce and community-driven retail. The platform gives creators opportunities to publish content, grow their personal brands, and earn through affiliate commerce, while giving customers more ways to participate and influence the brand.
The project gave me the opportunity to help define a new product experience from the ground up, working across disciplines to connect UX, brand, technology, and business goals into one cohesive platform.
